Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       I believe that the act of purchasing can largely be divided into two categories: purpose-driven purchase and value-oriented consumption. As the term suggests, a purpose-driven purchase refers to buying something with a clear and specific reason. For example, when the weather turn...

Director Joohwang Kim Co-Founder of lllayer To begin, could you briefly introduce yourself and share the design philosophy that ‘lllayer’ Studio pursues? We define the purpose of branding as the act of creating memory. When people think of a brand, what kind of memory comes to mind? Or in what situations does this brand naturally surface in one’s thoughts? These ar...

Proof of Achievement in Design: 3,070 Entries from 23 Countries Worldwide Recognized as one of Asia’s top three design awards, the K-Design Award has unveiled its 2025 Online Exhibition. This year, a total of 3,070 works from 23 countries were submitted, evaluated by an international jury of 37 members through a fair and systematic judging process. Ultimately, 344 works—approximate...

  Director JoongHyun Cho Founder of DueDance     To begin, could you briefly introduce yourself and share the values you have considered most important in your design practice so far?   I am a brand and graphic designer who began my career at Naver, where I worked as a brand designer before moving on to serve as CDO at an IT prop-tech company. Later, I advised for D.CAMP (Banks Founda...

Director Joohwang Kim Co-Founder of lllayer To begin, could you briefly introduce yourself and share the design philosophy that ‘lllayer’ Studio pursues? We define the purpose of branding as the act of creating memory. When people think of a brand, what kind of memory comes to mind? Or in what situations does this brand naturally surface in one’s thoughts? These ar...

  Director JoongHyun Cho Founder of DueDance     To begin, could you briefly introduce yourself and share the values you have considered most important in your design practice so far?   I am a brand and graphic designer who began my career at Naver, where I worked as a brand designer before moving on to serve as CDO at an IT prop-tech company. Later, I advised for D.CAMP (Banks Founda...

Prof. Sooshin Choi Artistic Director of the 2025 Gwangju Design Biennale “Design is about asking questions. And today, the questions we must ask have only grown larger.” South Korea is rapidly emerging as a visible force on the global design stage. Yet when asked, “What defines Korean design?”, we often find ourselves at a loss for a clear answer. The challen...

Director Marina Khodak Design Leader of TypeType Before we begin, we would love to learn more about your design studio. Could you briefly introduce the studio’s background—where you are based, when it was established, and some of the major type or branding projects you have worked on? We’d also be interested in hearing about your team’s design phi...

  Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       I believe that the act of purchasing can largely be divided into two categories: purpose-driven purchase and value-oriented consumption. As the term suggests, a purpose-driven purchase refers to buying something with a clear and specific reason. For example, when the weather turn...

Proof of Achievement in Design: 3,070 Entries from 23 Countries Worldwide Recognized as one of Asia’s top three design awards, the K-Design Award has unveiled its 2025 Online Exhibition. This year, a total of 3,070 works from 23 countries were submitted, evaluated by an international jury of 37 members through a fair and systematic judging process. Ultimately, 344 works—approximate...

      When Experimentation Meets the Market — Lessons from Korean Brands such as PA   “Fashion is not just about making clothes; it is a way of speaking to the world.” For years, Korean designers were framed through the optics of speed—rapid cycles, rapid adoption, rapid bursts of global attention. That story isn’t wrong, but it’s no longer complete. In recent seasons a quiet...

When Clausewitz Came to the Countryside In the early 19th century, the Prussian military theorist Carl von Clausewitz wrote On War (Vom Kriege), a philosophical treatise that defined war not as mere violence, but as a complex interaction of politics, psychology, and chance. His most well-known statement—“War is the continuation of politics by other means”—has since been...