LEGACY BEYOND ASIA

About ADP

English

Who We Are

A central force in Asian design and a platform shaping new directions within the global design ecosystem

Asia Design Prize is a global design platform built on the legacy of Asian creativity, offering new standards and future directions to the international design landscape. Since its launch in 2016, the Asia Design Prize has become one of Asia’s leading awards, welcoming designers and creators from around the world. Countless creative challenges and profound works have passed through this platform, continually proving the essential power and potential of design. This platform has showcased countless creative challenges and profound works, continually demonstrating the essential power and potential of design.
Yet we go beyond merely selecting outstanding works. Asia Design Prize constantly questions how design transforms the world—and what role we must play in that transformation. In an era where design bridges cultures, transcends technology, and creates social value, we are evolving into a platform where Asian sensibilities and global insights converge. We inherit the past, document the present, and imagine the possibilities of the next ten years—and beyond.

Slogan

Under the slogan ‘LEGACY BEYOND ASIA,’ the Asia Design Prize believes that design is not just about visual beauty — it should serve as a creative legacy that encapsulates Asia’s unique culture, emotions, and philosophies. This legacy is not something of the past, but a living tradition carried forward by today’s designers through their creativity and contemplation. We aspire for Asian design to serve as a guidepost for the times, shared globally through acts of cultural expression. We aspire for Asian design to serve as a guidepost for contemporary times, shared globally through meaningful cultural expression. This is the core reason why the Asia Design Prize exists.

Philosophy

Design is not merely a visual expression, but a comprehensive language and a profound medium of communication.

Asia Design Prize defines design as more than visual aesthetics or functional efficiency. It is a holistic language capable of expressing human emotion, social context, cultural identity, and philosophical thought. Rather than relying on Western-centric design ideologies, we believe that Asia’s unique way of thinking, visual sensibilities, and relational depth offer a vital balance to the global design discourse of the 21st century. Rather than relying solely on Western-centric design ideologies, we believe Asia's unique thinking, visual sensibilities, and relational depth provide a vital balance to the global design discourse of the 21st century.
This philosophy is deeply embedded in every aspect of our operations and reflected in the evaluation of award-winning works. Design, to us, is a structure that mediates the balance between humanity and society, technology and environment, culture and market. Under this philosophy, ADP seeks to be a space of inspiration where designers read, question, and propose through their work — a platform grounded in thoughtful values. Under this philosophy, ADP aims to create an inspirational space where designers can explore, question, and propose ideas through their work — a platform grounded in thoughtful values.

Mission Statement

Promoting Asia’s Creative Legacy and Connecting It with the World

Asia Design Prize goes beyond being a design competition — it is a global platform that discovers Asia’s creative energy, develops it into a legacy worthy of being passed down, and connects Asia with the world through design. We believe design should not only serve the present, but become a creative legacy remembered across generations, offering new standards and inspiration. Today’s designs are shaping Asia’s creative identity and gaining recognition for their unique value on the world stage. Built on Asia’s design philosophy and innovative thinking, ADP proposes new directions for the future. Asia is at the heart of global transformation, where technology and culture, art and industry, emotion and function are converging to give birth to new creative flows. Asia stands at the heart of global transformation, where technology and culture, art and industry, emotion and function converge to generate new creative currents.

Promise

The Critical Point of Connection Between Asian Design and the World

Designers and brands that come to the Asia Design Prize seek more than just a title. Designers and brands who participate in the Asia Design Prize seek more than just a title. They hope their design philosophy and unique sensibilities will be fairly evaluated and genuinely respected on the global stage — and that recognition will translate into real opportunities. For Asian designers especially, this platform can become a pivotal moment of career transformation and entry into the global market. Conversely, designers from around the world are drawn to the emotion, depth, and context of Asian design, finding new inspiration and collaboration potential. Awardees benefit from global media exposure, networking with industry leaders, exhibition opportunities, brand collaboration, value enhancement, and connections with investors and businesses. To meet these expectations, the Asia Design Prize is evolving beyond a traditional award to become a comprehensive platform. To fulfill these expectations, the Asia Design Prize has evolved beyond a traditional award into a comprehensive platform. It enables designers to communicate with the world through their work and allows brands to share their stories globally. This is the promise we make — to be the critical point of connection between Asia and the world.

Brand Identity

Brand Identity Design

The new brand identity (BI) of the Asia Design Prize was created by graphic designer and creative director Youngha Park. This renewal marks a symbolic leap forward, aimed at redefining the award’s stature as a global design platform, building upon the legacy of the past ten years. Youngha Park currently serves as Chief Creative Officer at FRUM and is also a visiting professor at Korea National University of Arts. Under the slogan “Legacy Beyond Asia,” the new BI visually embodies the vision of expanding Asia’s creativity and identity onto the global stage. With this new brand identity, the Asia Design Prize sets its sights on a broader, more global horizon.

Use of the Mark

The Asia Design Prize Winner Mark is an official certification of design excellence and a symbolic visual representation of the winner’s rights. Awardees are granted the freedom to use the winner mark of the corresponding year across all online and offline platforms, effectively communicating the trustworthiness and brand value of their design. The mark can be applied to product packaging, websites, presentations, posters, videos, press releases, and more, serving as a powerful communication tool that clearly identifies the design as an award-winning work. Through the Winner Mark, the Asia Design Prize highlights each recipient’s achievement and supports them in gaining greater credibility in the global market. This mark is not a decorative element—it is a sign of fair evaluation and verified design value.

Color System

The official color of the Asia Design Prize is PANTONE 2040 C, known as “Legacy Red.” More than a visual symbol, this color embodies the identity, sensibility, and future vision of the Asia Design Prize. “Legacy Red” stands out as a bold and original hue rarely seen in the global design award scene—breaking conventional norms and evoking a distinctive, audacious spirit. This powerful shade of red is not merely an accent color; it represents the brand’s core energy and serves as a shared language of passion among winners, jurors, and the brand itself. Through Legacy Red, ADP reinterprets Asia’s creative heritage with a contemporary perspective, aiming to leave a lasting impression on the global stage.

Judging System

The Foreman of the Jury

2017 - Architect Tetsuya Matsumoto, Japan
2018 - Professor Yoshimaru Takahashi, Japan
2019 - Director Karim Rashid, USA
2020 - Professor Yoshimaru Takahashi, Japan
2021 - Director Karim Rashid, USA
2022 - Director Karim Rashid, USA
2023 - Professor Shingo Ando, Japan
2024 - Professor Shingo Ando, Japan
2025 - Professor Hyunsun Kim, Korea

2026 - Professor Hyunsun Kim, Korea

Online Screening

The ADP considers 'fair screening' as the greatest value. We designed a system in which no one, including the jury chairman and the operation secretariat, can have an influence on judging, but the winner is decided only through three rounds of judging. We pursue the fairest screening system and operation in the world.

1. We conduct fair evaluation by completely separating the 1st and 2nd judges.
2. We conduct fair evaluation with thoroughly automatic allocation system of judges of each work.
3. We establish environment for more accurate screening with the screening result matching percentage system.

Award Partners

We have established official partnerships with Asia's leading design media corporations to promote award-winning works throughout the world. Media partners share the annual ADP schedules and encourage their clients to participate. In addition, a number of design media companies around the world introduce ADP's award-winning works to the media every year. Brand companies and universities expose the ADP mark via their website, maximizing the promotional effect.

DESIGNSORI Co., Ltd

info@asiadesignprize.com

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Founder: Doyoung Kim
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