Director Marina Khodak Design Leader of TypeType Before we begin, we would love to learn more about your design studio. Could you briefly introduce the studio’s background—where you are based, when it was established, and some of the major type or branding projects you have worked on? We’d also be interested in hearing about your team’s design phi...

Prof. Hyunsun Kim Founder of kimhyunsunDESIGN What does design mean to you, and what role do you believe it should play—based on your experiences in education and various projects? Design is not simply about creating things that look good. It is a language that connects people and society, and one that proposes new forms of value. Good design must be sensitive to the currents ...

Director Doyoung Kim Founder of Asia Design Prize How did the Asia Design Prize begin, and how do you think the original questions you asked then connect with the reality of today? The origin of the Asia Design Prize was rooted in a clear sense of purpose: we felt the need to create a stage where Asian designers could present themselves more autonomously and confidently. At the time...

Director Joohwang Kim Co-Founder of lllayer What does the Asia Design Prize mean to lllayer, and what roles or values did you come to recognize through the experience? To us at lllayer, the Asia Design Prize is more than just an award—it’s a powerful media platform that naturally introduced our company to the global stage. When we devote months to crafting and refining a...

Director Marina Khodak Design Leader of TypeType Before we begin, we would love to learn more about your design studio. Could you briefly introduce the studio’s background—where you are based, when it was established, and some of the major type or branding projects you have worked on? We’d also be interested in hearing about your team’s design phi...

Prof. Hyunsun Kim Founder of kimhyunsunDESIGN What does design mean to you, and what role do you believe it should play—based on your experiences in education and various projects? Design is not simply about creating things that look good. It is a language that connects people and society, and one that proposes new forms of value. Good design must be sensitive to the currents ...

Director Doyoung Kim Founder of Asia Design Prize How did the Asia Design Prize begin, and how do you think the original questions you asked then connect with the reality of today? The origin of the Asia Design Prize was rooted in a clear sense of purpose: we felt the need to create a stage where Asian designers could present themselves more autonomously and confidently. At the time...

Director Joohwang Kim Co-Founder of lllayer What does the Asia Design Prize mean to lllayer, and what roles or values did you come to recognize through the experience? To us at lllayer, the Asia Design Prize is more than just an award—it’s a powerful media platform that naturally introduced our company to the global stage. When we devote months to crafting and refining a...

A Tribute to the Master Who Introduced the Identity and Philosophy of Asian Design to the World Professor Apex Lin Pang-Soong, Chair Professor at Asia University in Taiwan, has been selected as the recipient of the 2025 Judge’s Choice at the Asia Design Prize (ADP). This recognition extends beyond individual artistic achievement—it represents a global appreciation for the cultural ...

On March 26, the Asia Design Prize 2025—an international celebration of design excellence—concluded with a grand award ceremony at the prestigious Four Seasons Hotel Seoul. Over 160 global designers and industry leaders gathered from across Asia, including Taiwan, Japan, China, and Hong Kong, to commemorate outstanding achievements in design. Notably, nearly 50% of the award recipients...