Judges' Choice is a tribute to visionary leaders in Asia who drive meaningful change through design strategy and leadership.

Designsori, established in 2008, has been Korea’s leading design media for over 18 years, archiving the voices of designers with a mission to preserve the essence of design and connect generations through meaningful context. Rooted in this philosophy, the Asia Design Prize was born and has since grown into a globally recognized award, with over 230,000 users worldwide. Launched in 2016 with the mission to discover “great design based in Asia,” the prize has come to represent much more than recognition — it builds enduring value. Among its distinctions, the “Judges’ Choice” stands alongside “Design of the Year” as one of the highest honors.

This award highlights the power of leadership that guides design from the perspective of management, strategy, and vision — rather than design execution alone. Selected by the chair of the jury, Judges’ Choice recognizes Asia-based executives and leaders who have driven positive change in society, industry, and culture through design. Their insights are shared across Asia through online exhibitions and interview series. Design is no longer the exclusive realm of designers. Judges’ Choice is a tribute to those who speak the language of design through strategy and philosophy — leaders who expand its influence across the world.