Woosung Jun is one of South Korea's leading branding experts. He began his career as a marketer at Samsung Electronics and earned a Master's degree in Marketing Communications from the University of Westminster in London, UK. He took charge of corporate branding at Naver and later oversaw the branding of the online commerce company 29CM, significantly contributing to its growth by attracting a diverse fan base. Following his time at 29CM, he served as the Head of Branding at StyleShare and then at the eyewear commerce company ROUNZ, where he dramatically increased brand awareness. Currently, he leads Seaside City, a branding strategy and consulting group, helping various companies develop distinctive branding strategies. Starting in 2025, I plan to expand my role to include serving as the Branding Director for the Asia Design Prize.